hi, i'm alexandra.

I'm a results-oriented & data-driven digital Delivery, Product, Marketing, Operations, HR/Talent and PMO leader who gets things done.
I love collaborating to identify and solve concrete business problems through technology.
I care deeply about human-centered design, stunning creative, efficient operations and effective business and people management.
Download CV View my Intro presentation


HEC Paris Executive Education
Expected December 2022

HEC Paris Executive Education
Expected June 2021
Master in Business Administration (MBA)
Specialization in Innovation and Value Chain Management
Gies College of Business, University of Illinois at Urbana-Champaign
August 2019
University of Alberta via Coursera
Project Management Institute, 1532888

ScrumAlliance, 000214220
Bachelor of Arts
English (Cultural Studies), Humanistic Studies
McGill University, Montreal


Major site launches

Complex site redesigns and e-Commerce integrations

Marketing & strategy

Launch & adoption campaigns


Scrum, Kanban or hybrid methodology for software development


Technology background balanced with an understanding of key business drivers, ROI and impact.

UX & Creative

User-centric design, creative direction


mDOT (mobile site), iOS and Android application development

Big data & analytics

Capture & analyze data to reveal and forecast trends

Web development

Front-end production including strategy, UX & IA, creative and development

Social media & content strategy

SEO & SEM, content optimization

"Jane of all trades"

Diverse skill set with experience in general business & operations management, human resources, training & development, client services, marketing planning & strategy, finance, production delivery (design & development) and product management.


Manager & coach who leads by example and inspires team members to realize their potential. Experienced in hiring & firing, recruiting, and developing teams.


Fluently bilingual in English and French, with a background in technical training & documentation. Comfortable speaking publicly.

French / français
Spanish / español
Greek / ελληνικά

This is what I do:


Founder and Principal CANsultant

Working with 10+ talented colleagues to change the world of small business and consulting. COMING IN APRIL 2021!

Co-Founder and Vice President, Operations
Stratenym Inc.

Day-to-day business operations including project management, marketing, legal, administration and finance.

Principal Management Consultant
AKP Solutions Inc.

General management consulting for growing startup, small and mid-size businesses with focus on digital marketing, software development, finance, and partnership development.

The Hoxby Collective

The Hoxby Collective is made up of a curated community of over 400+ associates (and counting) across 42 countries with sector expertise in multiple industries.
We provide specialist teams to deliver client work across admin, marketing, operations, hr, finance and innovation.

...and then...

Chief Operating Officer
International Market Access Consulting
Director of Operations
Nurun Toronto (Publicis Worldwide)

  • Acting General Manager: oversee all day-to-day operations and staff.
  • Oversee a $8M division with P&L responsibility, specializing in professional services delivery for web and digital marketing & technology.
  • Direct management of PMO and Operations groups; day-to-day management of 7 Directors & managers; indirect management of a ~60 FTE team distributed across 3 cities (Toronto, Windsor, Quebec City). Close collaboration with Montreal, NYC and SFO offices.
  • Review and approve project plans, estimates, SOWs, and contracts.
  • Negotiate freelance and 3rd-party vendor and partner relationships.
  • 2016
    Senior Manager, Program Management
    SapientRazorfish (now Publicis.Sapient)

  • Oversee estimation and staffing.
  • Lead the development and tracking of integrated project plans and deliverables.
  • Manage scope, issues, and risks within and across multiple projects.
  • With executives, pursue leads and respond to RFI and RFP. Craft, define, and plan solutions and engagements of up to $5M.
  • 2014-2016
    Director, Project Management
    K2 Digital (Klick Inc)

  • Oversee growing portfolio of $9MM CAD comprised of ~50 active projects across 18 accounts.
  • Supervise team of 8 Project Managers with ~50 indirect reports.
  • Increase project profitability; streamline Delivery operations; improve accuracy of evaluations; anticipate & address project risks; define tools & methodologies to ensure project quality & profit.
  • April-Sep 2019
    Vice President, Operations
    Berkeley Payments (contract)

    Overall people, project and process management for an innovative financial technology company. Direct management of PMO, Implementation and Operations teams; indirect management of ~40 FTE team including Client Success and Technology groups.

    Director, Projects
    Nurun (Quebecor Media, QMI)

  • Oversee a portfolio representing $18MM CAD in revenue, comprised of 36 client accounts and 600+ projects following waterfall or agile methodologies.
  • Supervise up to 14 project managers and coordinators; indirectly manage a team of 19.
  • 2010-2011
    Digital Product Director
    Nurun (CEC Publishing)

  • Oversee the development of a range of innovative educational multimedia products for children.
  • Manage an internal implementation team of 5 and 3 external teams of specialized personnel (video game studio; production and editorial teams).
  • 2008-2010
    Senior Project Manager
    IC Axon

  • Oversee projects representing ~$2.5M USD annually.
  • Direct multimedia project teams of 3-15 on a daily basis.
  • Manage 15-25 active projects on an ongoing basis.
  • Multimedia Techniques Instructor
    LaSalle College

    Deliver online courses, including:

    • Estimation and Commercialisation of Multimedia (aka Multimedia Project Management)
    • Visual Design for Multimedia
    • Interactive Multimedia Screenwriting

    Director of Operations

  • Ensure customer satisfaction while maintaining a profitable business operation through effective management of personnel and projects.
  • Lead a team of 4 direct reports (Directors , managers) and ~25 indirect reports.
  • Responsible for profit & loss (P&L), overall operational profitability, staffing, resource allocation.
  • General oversight of production activities and business operations, including project management, product development & design, business intelligence, customer support, and human resources.
  • 2007-2009
    e-Learning Consultant
    Various companies

  • Conceptualize, design, and develop multimedia courses for public education.
  • Clients include: Bayer HealthCare, McGill University, Church & Dwight (Trojan) Canada
  • 2006-2007
    Learning Technologist
    VIA Rail Canada

  • Create customized, interactive, cost-effective, bilingual, multimedia training courses.
  • Write storyboards and bilingual content.
  • Produce audio and video.
  • Implement strategies such as gaming, animation, and simulation.
  • 2004-2006
    Instructional Multimedia Designer
    McGill University

  • Lead IT Training group in using e-Learning for University-wide staff and faculty training.
  • Develop storyboards, produce audio and video to support e-Learning.
  • Teach live training sessions on various software (Banner, Outlook).
  • Develop technical documentation and training manuals.
  • Contact

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